How do you reinvigorate a unique Italian Korean vegan restaurant, Vegan Yes, in the heart of the East End, to create a more distinctive and ownable brand in this fast evolving sector?
First, a new name that embodies the owners bond and their origins. ‘Noi’, the Italian for ‘we’ and ‘chi’ taken from Korea’s iconic condiment, Kimchi.
Naming / Brand Identity / Packaging / Digital / TOV 
Student concept project for Shillington College
